Call for Interviewees
PRSA Silicon Valley acknowledges the importance of having a strong, diverse community with members of mixed race, gender, ethnicity and sexual-orientation. Raising awareness about diversity concepts, attracting more diverse group members, and providing PR/business professional development and support to all is key to our mission as a chapter.
In an effort to highlight our diverse group, we have developed a new outlet for our members to share their personal and professional stories with the wider community. PRSA SV is delighted to introduce a new video series titled, “Dose of Diversity.” We need your help to build a great lineup of interviewees!
This new outlet will allow business professionals in and outside of our community to showcase their professional development, share what makes them unique and diverse within their communities and industries, and provide insights which will be invaluable for our members who aspire to progress their professional careers.
As a diverse chapter, we bring together different experiences and knowledge in order to collaborate, generate new ideas and spark new conversations – all key traits for a well-rounded PR professional. Help support the cause!
If you’d like to be featured, or know someone who’d be a great fit, please contact Vanessa Villatoro at firstname.lastname@example.org!
Posted in Crisis Communications, Media Relations, Networking, PR Ethics, PRSA, PRSA Silicon Valley Events, Public Relations
Tagged careers, corporate communications, diversity, journalism class, prsa, prsa silicon valley, silicon valley leaders
Judgment, Consensus-Building Skills More Valuable Than PR Degrees Say Valley’s Communications Leaders
Finding ‘good people’ was the dominant discussion topic at this week’s Brunswick-sponsored PRSA Silicon Valley Senior PR Leaders dinner.
As recently reported in PRWeek’s 2012 Careers Guide, Silicon Valley is experiencing a PR hiring boom with a growing junior talent pool. Chuck Byers, brand and communications professor at Santa Clara University told attendees last night that the college’s communications courses are oversubscribed.
Despite this positive trend, heads of communications from Applied Materials, Solar City, Apple, Cisco, SanDisk, NetApp, Visa and the City of San Jose collectively lamented that few candidates have the skills required.
“The industry used to talk about wanting a ‘seat at the table’ and Silicon Valley leaders are there.” said Vanessa Yanez, president, PRSA Silicon Valley. “The world of paid, shared and owned now sit alongside the traditional earned media realm here. Based on the many SV leaders we met over the past few hours, the communications success bar is high and it will go up as company brand influencer communities and communications tools evolve.”
So what exactly are the Valley’s PR leaders looking for? Here’s are four tips from last night’s discussion:
- Write persuasively, effectively and with versatility: Take a journalism class, they say. Know how to construct a complete persuasive story in every context: Internal meetings, announcements, presentations. You also need to know social, headlines and lead paragraphs too, of course. The whole story matters more than ever.
- Be curious: Research your company. Ask thoughtful questions. A deep business understanding is required. Think business first, and a communications professional second. Do you understand the business? Do you know what its goals are? If you don’t, ask questions based on what you know.
- Use good judgment: How does a college student develop the skills and judgment needed to know what to do in a crisis situation? Work in a restaurant or a call center and handle unhappy customers, say the Valley’s leaders. With the elevation of our profession, the ability to build consensus and manage conflict are more valuable than any academic qualification. Broaden your horizons!
- Learn about and appreciate complementary communications functions: In an age of instant, transparent and fluid communications, the distinction between external, internal, executive communications, advertising and marketing lines are blurring. “We expect internal memos to leak in minutes” said one leader. “The integration of all communications disciplines has become a prerequisite in our organization. Any silos are purely artificial.
Motivated? Confused? If you’re a communications or public relations up-and-comer and you’d like to get more first-hand advice on the skills sought after by Silicon Valley’s PR leaders, then contact Mar Junge, mentorship chair, PRSA Silicon Valley or contact us your local PRSA Silicon Valley Chapter.
President-Elect, PRSA Silicon Valley
Director, Corporate Communications
Cisco Systems Inc.
Posted in PRSA, PRSA Silicon Valley Events, Public Relations
Tagged careers, chuck byers, cisco, david mcculloch, journalism class, pr degrees, prsa, prsa silicon valley, public relations, santa clara university, silicon valley leaders, technology, vanessa yanez