Summer Series Starts Out with a Bang

What We Learned from Our Friends at Bloomberg

In PRSA Silicon Valley (PRSASV)’s first installment of our summer media series events, we brought together a gaggle of Bloomberg reporters for “Inside the Newsroom: Bloomberg TV, Bloomberg Businessweek, Bloomberg News.”  The event offered a unique opportunity to get inside the heads of our counterparts, as they divulged the ins and outs of their jobs, their relationship with PR pros and yes, even their pain points.

Hosted at Microsoft, the event drew more than 100 attendees and kicked-off with a one hour networking reception, followed by a panel program and audience Q&A with Emily Chang, Anchor of Bloomberg West, Bloomberg Television; Jon Erlichman, Senior West Coast Correspondent, Bloomberg Television; Rich Jaroslovsky, Technology Columnist and Reviewer, Bloomberg News and Bloomberg Businessweek; and Brad Stone, Senior Writer, Bloomberg Businessweek.

For those who couldn’t attend, here are some takeaways to keep in your back pocket next time you’re looking for a Bloomberg placement:

  1. Want to know how to successfully pitch Emily Chang? Keep it simple: Bullets with facts and links to other content (including video) are all she needs. Skip the editorial or talk of trends.
  2. Brad Stone’s advice to getting B2B coverage: make it a compelling human interest angle. A knowledgeable, charismatic co-founder can go a long way.
  3. Bloomberg is collaborative across all channels. Whilst making a subtle dig at former employer Wall Street Journal, Rich Jaroslovsky said one of the reasons he most enjoys working at Bloomberg is that teams are “free from the tyranny of regions and TV, magazine, online – everyone works together.”
  4. And as for Jon Erlichman? The Canadian-born broadcaster said when does have the time, he really likes to get to know people and meet with them in person.
  5. Overall, the panelists agreed that they want to receive pitches and are open to story ideas. Just make sure you know what they cover before pushing send on that email.

Overall, a smashing success—and we’re already looking onward and beginning to plan the next event. Stay tuned – next event we go inside the newsroom of All Things D at Facebook’s headquarters. The event will take place August 28—we hope you’ll join us!


L-R: Vanessa Yanez, Danielle Coan and Emily Horn
Rich Jaroslovsky and Emelyne Interior
Rich Jaroslovsky, Brad Stone, Jon Erlichman and Emily Chang with Vanessa Yanez Event sign at Microsoft
Katie Sarro and Tom Suiter L-R: Tim Rathschmidt, Emily Horn, Camelia Gendreau, Vanessa Yanez, Emelyne Interior and Katie Sarro

PRSA Silicon Valley in 2012 – Programs Designed for Silicon Valley’s Trusted Advisors

By Vanessa Yanez, PRSA Silicon Valley President

My name is Vanessa Yanez and this is my inaugural blog as President of PRSA Silicon Valley. Let’s talk about good PR.

Whether we agree or not on what the definition of public relations should be, we all, as public relations pros, “know it when we see it” – to quote a famous Supreme Court ruling. Or, rather, we see it when it is well done.

Influencer relations and engagement are today’s game. PR has more constituencies, opportunities and tools than ever and we’re not afraid to partner with non-traditional allies in the ad world.

Public relations in Silicon Valley has always been defined by agility and opportunism. Those two qualities are more valuable than ever before, thanks to the information explosion – news, defined and redefined, comes at us faster and in larger quantities.

Trusted advisors make sense of it all, while positioning, aligning and storytelling through new mediums. So, what is PRSA Silicon Valley doing to lift its members to new levels?

Since the 50’s, PRSA Silicon Valley’s community efforts have included research, discussion and study of the problems and techniques of the profession. In that spirit, I’m pleased to share with you plans on tap for 2012 and 2013. If you’d like to get involved, click links to send direct messages.

•    The Blockbuster/Inside the Newsroom series starts June 12, running through 2013: WIRED, Bloomberg/BusinessWeek (just confirmed for June), and VentureBeat are lined-up. Matt Ceniceros, Media Relations Director, Applied Materials @mattceni
•    Senior Leaders events are engaging the cream of the Valley PR community. Dinners are invite-only and quarterly. David McCulloch, Public Relations Director, Cisco Systems @DavidMcCulloch
•    Professional development workshops on ethics and crisis communications. Upcoming sessions in July and August. David Vossbrink, Director of Communications, City of San Jose
•    The 2012 PRSA National Convention is coming to the Bay Area. Our PRSA Silicon Valley delegation is preparing and partnering with the PRSA San Francisco chapter for the coming 2012 convention. Clark Hsu, Edelman @clarkhsu23
•    Mentorship program – Young Professionals group. Mar Junge, Principal & Founder, c3PR @c3PR
•    Signature Event – MEDIA PREDICTS: 2013. Paula Dunne, President & CEO, Contos Dunne Communications @BRAND_BUILDPWR
As the new president of the Silicon Valley chapter of the PRSA, I’m here to tell you: get excited! Follow me and our board on Twitter and check back soon for our bi-weekly contributed series.

Vanessa Yanez
President — PRSA Silicon Valley

Event Summary | Inside the New Huffington Post

Inside the New Huffington Post
April 15, 2011
Four Seasons Silicon Valley, Palo Alto, California

Moderator: Cathy Brooks, Founder & Host, The Conversation

Panelists:
Adam Rose, Standards Editor
Taylor Gray, SVP Marketing
Cindy Murphy, Director Sales
Victoria Fine, Impact Editor
Ryan McCarthy, Business Editor

So, What’s Changed?

TG: The merger is tremendously exciting. We have access to more tools that we can use to help our clients with content creation. But, the most exciting thing is our new ability to dramatically amplify the implementation of HuffPost’s vision. We’re doing what we wanted to do, but we’re doing it all at once with a higher level of quality.

CM: The merger has added a whole new contingent of offices and colleagues on the West Coast. And, AOL’s expertise helps tremendous in explaining the value of socialization of content to prospective clients.

AR: Think about it like this: We went from driving a really fast car to piloting a jet. Our destination is the same; our speed is greater. The ability to report news in real time is a practical reality. We have more talent, more expertise, more technologies, and more boots on the ground, which allow us to empower people in ways we could not have done before the merger.

Is HuffPost at Risk of Falling Victim to Profit over Purpose?

TG: This has not been an uncommon thought among people throughout the merger, but HuffPost will always be driven by purpose. At huffpost we are free to do our work. We have entrepreneurial reporters and editors who all want to make the news better.

VF: Purpose is front and center with impact and education sections. Not only do we link impact and education stories to ways that people can take action but we are able to put the idea of taking action into the minds of readers–the merger has only expanded our ability to do that.

Should Bloggers Be Paid?
HuffPost is a unique organization being a hybrid of staff reporters and editors with an army of freelance bloggers—some of whom feel they should get a fair share monetarily speaking.

AR: The blog team is handled separately from the news team. Reporters and editors are staff—they are tied to being in the office regularly and at other times as needed, they have meetings, they must meet deadlines, and they are responsible for providing comprehensive news coverage. The majority of content at HuffPost is paid content, produced by staff, from AP, etc. Bloggers are a fantastic and critical aspect of who we are and how we do what we do, and the vast majority of bloggers love huffpost. Our bloggers provide opinions, perspectives, and commentary on the news we report—a highly valuable contribution that stimulates dialogue about the news.

VF: Not everyone who blogs wants to become a journalist. Most of the people who blog for impact and education due so because they have a passion that they want to share and would not otherwise be heard in mainstream media.

AR/RM: Every large site within AOL will be interacting with huffpost in some significant way at some point—some things will take longer than others to figure out—still early in the process.

CM: Easy share features of huffpost will be available across AOL outlets—great opportunity to expand communities.

TG: AOL is a different company now. On the inside, it really looks like the huffpost bought AOL. AOL has given Ariana the keys to build the editorial team.

Content
A question was asked as to why HuffPost had a divorce section but not a jobs section.

CM: Actually my question was why we have a divorce section and not a family section. Regardless, the verticals at HuffPost have develop out of passions expressed by staff, readers, social communities, etc. We currently have entertainment, food, divorce, and many others. We will likely have a section on jobs. HuffPost will always be focused on helping people express themselves about the topics they are most passionate about.

Politics

TG: AOL is more conservative than huffpost. The two pieces of the business do target different audiences, and will continue to have different home pages with different styles of entry. But, there is more diversity in both of those audiences than people realize. HuffPost has many conservative banks as advertisers, and they are happy advertising with HuffPost.

AR: HuffPost is trying to move beyond left and right. For example, we do not view unemployment as left or right; it’s an issue that affects the ability of people to put a roof over their family’s heads and that’s what matters. HuffPost embraces and welcomes different political viewpoints and will continue to do so.

Working with Brand & Social Media Experts

CM: The Univ. of Phoenix did a social media program with HuffPost last year that deliberately elicited comments on the content they posted. When negative comments to their content showed up, they were prepared to respond at the brand level; however, they did not have to. An individual who participated in the program at the Univ. of Phoenix responded in a post that described the positive experience that individual had with the program and the benefit they obtained from it. The negative comments were addressed in the natural course of the conversation that the Univ. of Phoenix stimulated.

CM: HuffPost is often the party that brings the brand experts and social media experts at a client together.

TG: Often, clients don’t put specific money aside to engage in social media programs. Often we can combine a brand/media buy with the social marketing programs we put together. Our goal is to evolve beyond that—to get to a point where we are publishing client content and messaging across HuffPost as well as other sites.

RM/AR: One way to integrate social media with reporting the news about corporate brands is to allow people to comment on the news via a blog account so that all who read the news will see the comment.

TG: The traditional media way was to report the news and require people to come to you to get it. The new media way is to report the news and allow people to comment on it, become part of it, and/or take action as a result of it—to participate in the news wherever it is.

What About Patch & Localization

AR: We have locals for New York, Chicago, Los Angeles, and Denver.

RM: We are using Patch now and it will continue to be rolled out over the next couple years. We’re actually doing a Patch integrated story next week on the job crisis, which is a good example of how the AOL merger is turbo charging what HuffPost has always wanted to do.

Will You Follow the NYT and Have Paid Subscriptions?
HuffPost will always be free.

Tips for PR Professionals Who Want to Work with HuffPost

  • Don’t pitch. Just talk with us about trends, new developments, etc.; share interesting information that our readers will want/need to know.
  • Be authentic, be honest.
  • Tell stories: Stories that depicts one moment that illustrates your message—the how of what happened and the effect it had on people you are trying to help; or stories that illustrate successes and failures within your initiatives with the intent to support the success of others.
  • When news about your organization breaks, HuffPost will fix it quickly—our goal is 100% correction rate. Just hit the “Report a Correction” button at the bottom of the page.

 

In Brief: With the merger, HuffPost has access to new technologies, new resources for clients, more boots on the ground, broader and deeper expertise which means that we will be able to achieve our original vision much more quickly. We can report more comprehensively, enable more integration with social to stimulate dialogues, encourage people to take action, allow people to express their passions—and continue to put purpose over profit, providing content free to anyone with an Internet connection. It’s all good, and it’s likely to get even better. Stay tuned.

Contributed by Lisa B. English, PhD, APR; Silicon Valley PRSA Board of Directors; Vice President HiveMind Marketing, Inc. (lbenglish@hivemindinc.com).

Inside the New Huffington Post- April 15

It’s the hottest thing since Will and Kate announced their engagement …everyone’s talking about it. The Huffington Post-AOL merger has been everywhere you look the last few weeks. From reports of major payouts for the Huffington Post brand, to the exit of Josh Topolsky and others for not digging the ‘AOL Way’, Huffington Post and AOL continue to dominate news cycles.

Following the $315 million pay check, AOL has also poached an army of talented new writers. These are senior editors from The New York Times, New York Daily News, and The Daily. AOL is also adopting the new publishing model that the Huffington Post represents.

We are so fascinated that we’ve invited a panel of editors covering a myriad of topics including media, entertainment, technology, politics, causes, education. We also have the social media editor, social marketing and ad sales leads who will give us the scoop on what life is like at the ‘new Huffington Post’. Tickets are available NOW on the PRSA website.

We know you’ve got questions so don’t miss your chance to ask them! Full details below:

Four Seasons Palo Alto | 2050 University Avenue, East Palo Alto, CA

Date: Friday, April 15, 2011

Time: 4:00pm – 5:00pm Panel Discussion | 5:00pm – 7:30pm Networking/Reception

Cost:

Early Bird (before 4/10) $50 PRSA Member, $55 Partner, $60 Non-PRSA Member, $30 Student (limited quantity available)

After 4/10/Door price $60 PRSA Member, $65 Partner, $70 Non-PRSA Member

$750 per table of 10  – Proceeds go to the non-profit to further the PR community in Silicon Valley.

Who’s Participating on the Huffington Post Panel?

·       Rob Fishman, Social Media Editor

·       Adam Rose, Media, Entertainment, Technology and Politics

·       Victoria Fine, Impact (cause related initiatives) and Education verticals editor

·       Taylor Gray, SVP Social Marketing

·       Cindy Murphy, Director of Sales

Want a hit in Fortune or CNNMoney.com? PRSA Silicon Valley Goes “Inside the Newsroom” for the Inside Scoop

Last week PRSA Silicon Valley hosted Fortune editorial and video staff as a part of the “Inside the Newsroom” series at AxiCom’s San Francisco offices. This standing room only event featured a panel of notable Fortune staff discussing top technology trends, updates on Fortune magazine and its online site, CNNMoney.com. The discussion centered around questions from PR pros on editorial insights and advice on how to pitch and secure stories with Fortune.

Among those in attendance were senior writers Jon Fortt and Michael Copeland and video producers Mason Cohn and Michal Lev-Ram. Senior editor Adam Lashinksy, also made a surprise appearance.

Fortt noted that cloud computing, portable devices, IT as a means for increased organizational efficiency and changes in the data center are top of mind for him these days and likely topics for the Tech Talk video series and Fortune’s Techmate column. Fortt and Copeland co-develop Techmate, where the two argue with one another on topics including “tech at work” and appears in both video and in the print magazine. According to Copeland, topics he’s interested in covering include hardware and software as commodities, the data center and where technology and science intersect.

On the video front, Cohn & Lev-Ram work anywhere from two to four weeks out and are looking to PR to help them visually tell stories. Sorry software companies…Cohn noted that shots of a computer screen are boring! It’s important to note that video Q&A shot for the web can and do appear on any CNN properties in some instances.

Mason and Lashinsky have recently launched “Connected” a video Q&A series with CEOs that’s broken into two to three short videos and discuss business strategies and the industry trends impacting them. Recent interviews have included the CEOs from Adobe and Nvidia.

Additionally, Fortune recently appointed Dan Roth to be managing editor of Fortune.com. Before joining Fortune, he was a senior writer at WIRED magazine. Panelists noted that there will be new opportunities with changes on the web-site and new by-lines as the site expands. Stay tuned!

The Fortune panel was the second installment of “Inside the Newsroom,” with the first held at Bloomberg’s San Francisco hub. To view upcoming PRSA Silicon Valley events visit our events page. Last week PRSA Silicon Valley hosted Fortune editorial and video staff as a part of the “Inside the Newsroom” series at AxiCom’s San Francisco offices. This standing room only event featured a panel of notable Fortune staff discussing top technology trends, updates on Fortune magazine and its online site, CNNMoney.com. The discussion centered around questions from PR pros on editorial insights and advice on how to pitch and secure stories with Fortune.

Among those in attendance were senior writers Jon Fortt and Michael Copeland and video producers Mason Cohn and Michal Lev-Ram. Senior editor Adam Lashinksy, also made a surprise appearance.

Fortt noted that cloud computing, portable devices, IT as a means for increased organizational efficiency and changes in the data center are top of mind for him these days and likely topics for the Tech Talk video series and Fortune’s Techmate column. Fortt and Copeland co-develop Techmate, where the two argue with one another on topics including “tech at work” and appears in both video and in the print magazine. According to Copeland, topics he’s interested in covering include hardware and software as commodities, the data center and where technology and science intersect.

On the video front, Cohn & Lev-Ram work anywhere from two to four weeks out and are looking to PR to help them visually tell stories. Sorry software companies…Cohn noted that shots of a computer screen are boring! It’s important to note that video Q&A shot for the web can and do appear on any CNN properties in some instances.

Mason and Lashinsky have recently launched “Connected” a video Q&A series with CEOs that’s broken into two to three short videos and discuss business strategies and the industry trends impacting them. Recent interviews have included the CEOs from Adobe and Nvidia.

Additionally, Fortune recently appointed Dan Roth to be managing editor of Fortune.com. Before joining Fortune, he was a senior writer at WIRED magazine. Panelists noted that there will be new opportunities with changes on the web-site and new by-lines as the site expands. Stay tuned!

The Fortune panel was the second installment of “Inside the Newsroom,” with the first held at Bloomberg’s San Francisco hub. To view upcoming PRSA Silicon Valley events visit our events page. http://www.prsasiliconvalley.com/Events

This Blog was contributed by the following:
PRSASV Professional Development Team Member
Jillian Fisher, AxiCom (http://www.axicom.com/)

PRSA & Commonwealth Club co-host “News 2.0: Predicting the Future of Media”

prsa_logo_200x79

Commonwealth Club

PRSA & Commonwealth Club of California Present: “News 2.0: Predicting the Future of Media”

Wednesday, August 19, 2009 | Doors open at 11:30 a.m.
Michael’s at Shoreline, Mountain View

REGISTER NOW!

Today, as traditional media struggle to assert their place in the new media conversation and maintain a position of influence, they’re seeking to reinvent their business and distribution models to keep pace with today’s “instant communication” channels. Will they succeed in maintaining relevance amongst the chaos of the new media revolution? And what will emerge as the new media model?

Join PRSA Silicon Valley and The Commonwealth Club of California for a discussion with leading visionaries from both sides of the media spectrum — traditional and new — to debate the future of the media industry.

Hear from a prominent line-up of speakers as they discuss who will impact, influence and own the news cycle in the coming years:

JohnRaess

John Raess, Bureau Chief
Northern California,
The Associated Press
LisaStone Lisa Stone, Co-Founder,
BlogHer
KKahn Jon Fine, “Media Centric” Columnist,
BusinessWeek
Louis Freedberg Louis Freedberg
Director of California Watch
shankman Quentin Hardy, National Editor,
Forbes Magazine
aarti_shah Kevin A. Yen, Director of Strategic
Partnerships,
YouTube

Event will be moderated by…

whitmore

Sam Whitmore, Founder of Sam Whitmore’s
Media Survey / SWMS

Register today! Seating is limited.

COST: Admission is $65 for PRSA and Commonwealth Club members; $70 for partners (WIC, IABC, AMA, BMA, PRSA-SF, PRSA-EB); and $75 for non members. Student pricing: $35 for the first 15 students to register, non-member pricing for others.

LOCATION:
Michael’s at Shoreline
2960 N. Shoreline Blvd., Mountain View, CA 94043
Map


Thank you to our Event Sponsors

A&REdelman

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dell_logo

PRNlogo

WSLogo_Duo_Blue

Special thanks to PRSA Silicon Valley’s 2009 Annual Chapter Sponsors:

blanc_otus

marketwire logo new

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WSLogo_Duo_Blue

First PRSA Silicon Valley Networking Event of 2009 is Next Week!

PRSA Silicon Valley invites you to our first 2009 networking event at Blue Chalk in Palo Alto on Thursday, Feb. 26 from 6 – 8 p.m.

PRSA Silicon Valley’s networking events provide a good opportunity to connect with peers, clients and friends. And, as always, we include a forum for job seekers to learn about job opportunities and for employers to discuss job openings with active PR professionals.

All are invited and attire is work-casual. Come straight from the office and bring a co-worker or friend. We look forward to seeing you!

DETAILS
One free glass of wine or beer to the first 20 to arrive. Light refreshements included.
Date & Time: Thursday, February 26, 2009, 6 to 8 p.m.
Cost: $15 for PRSA Silicon Valley members, $20 for non-members
Location: Blue Chalk is located at 630 Ramona Street in Palo Alto across from City Hall.

Register Now!