Monthly Archives: May 2010

Want a hit in Fortune or CNNMoney.com? PRSA Silicon Valley Goes “Inside the Newsroom” for the Inside Scoop

Last week PRSA Silicon Valley hosted Fortune editorial and video staff as a part of the “Inside the Newsroom” series at AxiCom’s San Francisco offices. This standing room only event featured a panel of notable Fortune staff discussing top technology trends, updates on Fortune magazine and its online site, CNNMoney.com. The discussion centered around questions from PR pros on editorial insights and advice on how to pitch and secure stories with Fortune.

Among those in attendance were senior writers Jon Fortt and Michael Copeland and video producers Mason Cohn and Michal Lev-Ram. Senior editor Adam Lashinksy, also made a surprise appearance.

Fortt noted that cloud computing, portable devices, IT as a means for increased organizational efficiency and changes in the data center are top of mind for him these days and likely topics for the Tech Talk video series and Fortune’s Techmate column. Fortt and Copeland co-develop Techmate, where the two argue with one another on topics including “tech at work” and appears in both video and in the print magazine. According to Copeland, topics he’s interested in covering include hardware and software as commodities, the data center and where technology and science intersect.

On the video front, Cohn & Lev-Ram work anywhere from two to four weeks out and are looking to PR to help them visually tell stories. Sorry software companies…Cohn noted that shots of a computer screen are boring! It’s important to note that video Q&A shot for the web can and do appear on any CNN properties in some instances.

Mason and Lashinsky have recently launched “Connected” a video Q&A series with CEOs that’s broken into two to three short videos and discuss business strategies and the industry trends impacting them. Recent interviews have included the CEOs from Adobe and Nvidia.

Additionally, Fortune recently appointed Dan Roth to be managing editor of Fortune.com. Before joining Fortune, he was a senior writer at WIRED magazine. Panelists noted that there will be new opportunities with changes on the web-site and new by-lines as the site expands. Stay tuned!

The Fortune panel was the second installment of “Inside the Newsroom,” with the first held at Bloomberg’s San Francisco hub. To view upcoming PRSA Silicon Valley events visit our events page. Last week PRSA Silicon Valley hosted Fortune editorial and video staff as a part of the “Inside the Newsroom” series at AxiCom’s San Francisco offices. This standing room only event featured a panel of notable Fortune staff discussing top technology trends, updates on Fortune magazine and its online site, CNNMoney.com. The discussion centered around questions from PR pros on editorial insights and advice on how to pitch and secure stories with Fortune.

Among those in attendance were senior writers Jon Fortt and Michael Copeland and video producers Mason Cohn and Michal Lev-Ram. Senior editor Adam Lashinksy, also made a surprise appearance.

Fortt noted that cloud computing, portable devices, IT as a means for increased organizational efficiency and changes in the data center are top of mind for him these days and likely topics for the Tech Talk video series and Fortune’s Techmate column. Fortt and Copeland co-develop Techmate, where the two argue with one another on topics including “tech at work” and appears in both video and in the print magazine. According to Copeland, topics he’s interested in covering include hardware and software as commodities, the data center and where technology and science intersect.

On the video front, Cohn & Lev-Ram work anywhere from two to four weeks out and are looking to PR to help them visually tell stories. Sorry software companies…Cohn noted that shots of a computer screen are boring! It’s important to note that video Q&A shot for the web can and do appear on any CNN properties in some instances.

Mason and Lashinsky have recently launched “Connected” a video Q&A series with CEOs that’s broken into two to three short videos and discuss business strategies and the industry trends impacting them. Recent interviews have included the CEOs from Adobe and Nvidia.

Additionally, Fortune recently appointed Dan Roth to be managing editor of Fortune.com. Before joining Fortune, he was a senior writer at WIRED magazine. Panelists noted that there will be new opportunities with changes on the web-site and new by-lines as the site expands. Stay tuned!

The Fortune panel was the second installment of “Inside the Newsroom,” with the first held at Bloomberg’s San Francisco hub. To view upcoming PRSA Silicon Valley events visit our events page. http://www.prsasiliconvalley.com/Events

This Blog was contributed by the following:
PRSASV Professional Development Team Member
Jillian Fisher, AxiCom (http://www.axicom.com/)