Media Training Series Starts This Friday: Mastering the Media Interview

MASTERING THE MEDIA INTERVIEW
A MEDIA TRAINING WORKSHOP FOR EXECUTIVE SPOKESPEOPLE

Executive spokespeople can always use more practice and training for media interviews. This event gives busy executives access to an easy and informative mid-day training session where their media mettle will be put to the test in a two-hour, hands-on workshop led by some of the sharpest minds in the news business. LUNCH IS INCLUDED.

Speakers:

Steve Yoder, SF Bureau Chief, Wall Street Journal
Jeff Braun, Principal, Crucial Communications Group, Former broadcast journalist: CBS News
Jon Greer, Principal, Jon Greer Consulting, Former print journalist: SF Chronicle and SJ Mercury News

An Opportunity to Learn:

  • Interview do’s and don’ts
  • Handling the really tough questions
  • Tips for effective phone, in-person and video interviews
  • Transparency — or how much to reveal and when to stop talking
  • How to prepare messages, drive the interview and stay on message
  • Making yourself “quotable” without sounding scripted
  • Building relationships and becoming a valued industry source
  • What to do and say in a crisis situation
  • What to do if you are misquoted or misrepresented

Location:
The Cooley Cafe, Cooley Godward Kronish LLP
3175 Hanover Street
Palo Alto, CA 94304

Click here to register

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