Monthly Archives: March 2008

Media Training Series Starts This Friday: Mastering the Media Interview

MASTERING THE MEDIA INTERVIEW
A MEDIA TRAINING WORKSHOP FOR EXECUTIVE SPOKESPEOPLE

Executive spokespeople can always use more practice and training for media interviews. This event gives busy executives access to an easy and informative mid-day training session where their media mettle will be put to the test in a two-hour, hands-on workshop led by some of the sharpest minds in the news business. LUNCH IS INCLUDED.

Speakers:

Steve Yoder, SF Bureau Chief, Wall Street Journal
Jeff Braun, Principal, Crucial Communications Group, Former broadcast journalist: CBS News
Jon Greer, Principal, Jon Greer Consulting, Former print journalist: SF Chronicle and SJ Mercury News

An Opportunity to Learn:

  • Interview do’s and don’ts
  • Handling the really tough questions
  • Tips for effective phone, in-person and video interviews
  • Transparency — or how much to reveal and when to stop talking
  • How to prepare messages, drive the interview and stay on message
  • Making yourself “quotable” without sounding scripted
  • Building relationships and becoming a valued industry source
  • What to do and say in a crisis situation
  • What to do if you are misquoted or misrepresented

Location:
The Cooley Cafe, Cooley Godward Kronish LLP
3175 Hanover Street
Palo Alto, CA 94304

Click here to register

PRSA-SILICON VALLEY PRESENTS: “How Top Valley PR Pros Stay Cool Under Fire!”

PRSA-SILICON VALLEY PRESENTS: “How Top Valley PR Pros Stay Cool Under Fire!”

Leading communications professionals in Silicon Valley share war stories, best practices, tips and techniques for beginning and advanced crisis-communications programs.  Learn how to firefight, prepare executives, deal with tough questions or conflicting stories, manage your traditional and social media relationships, and ultimately recover from a crisis.

PANELISTS
•    Michael Buckley, partner – Brunswick Group (Moderator)
•    Bill Chandler, vice president of corporate communications – Gap
•    Lisa Gallegos, director of corporate communications – Franklin Templeton
•    Chuck Mulloy, senior manager, corporate and legal affairs – Intel
•    Brandee Barker, director of global communications – Facebook
•    James Larkin, director, of corporate PR – McKesson

WHEN
Friday, April 25, 12 p.m. – 1 p.m. (includes lunch)

AUDIENCE
Spokespeople, corporate PR/IR/Legal, PR agency professionals, corporate executives who oversee communications or serve as spokespeople.

LOCATION
Michael’s at Shoreline, 2960 N. Shoreline Blvd, Mountain View

TICKETS
PRSA member ticket price: $55 ($65 after 3/31)
Non-member ticket price: $65 ($75 after 3/31)
PRSA partner organization members: $60
Student ticket price: $35 for first 15 registrations, non-member pricing thereafter
SPONSOR TABLES ARE AVAILABLE – INVITE YOUR CORPORATE CLIENTS!

Click here to buy tickets!