Monthly Archives: November 2007

Media Predicts Panel Highlights

prsasiliconvalleymediapredicts08panel.jpg

Podtech.net filmed the entire panel and plans to post it to their site in the coming days. And you can click on the links below to see what some other people had to say about the panel presentation. But here’s a recap of my notes:

  • Kara Swisher: everyone is going to have an online presence — that will just be part of life; I haven’t read a newspaper [in print form] in years; the big story in 2008 will be the recession
  • Don Clark: virtualization is coming to the desktop
  • Kara’s quote of the night: “How is Yahoo going to get up off its sorry ass?” She added that she didn’t mean the company didn’t have millions of users and lots of great services, but that it didn’t seem to have a lot of excitement and momentum surrounding it
  • Jim Goldman: yes there will be a U.S. recession, but not necessarily a global one, and so the effect on Silicon Valley may be limited, since 75% of sales are now coming from outside the U.S.
  • Don: yes, but will the U.S. malaise spread to other economies?
  • Victoria Barret: regarding Silicon Valley’s role in developing cleantech: we’ll save the world if we can do it profitably

2008-specific predictions:

  • Robert Scoble: publishing video directly from cell phone to web
  • Don Clark: some Second Life companies will go away
  • Jim Goldman: Yahoo gets acquired or takes a significant investment from Abu Dhabi
  • Victoria Barret: lots of acquisitions and consolidation
  • Rob Hof: if the credit crunch continues, it will spread to tech and more tech companies will go into the dead pool
  • Kara Swisher: Increased political grandstanding in this election year about online privacy issues, online pedophilia

What do your viewers/readers care about?

  • Jim Goldman: people who watch our network want to know what’s happening with your companies as early as possible
  • Victoria: visually arresting, counter-intuitive stories. We are interested in stories with at least 2 of the following: conflict, drama and struggle

[Posted by Jon Greer, PRSA Silicon Valley board member]

Media Predicts: Video About 2007

Here’s a video we showed at last night’s event starring our media panelists talking about what has been happening in technology in 2007, as a prelude to their live panel discussion about 2008.

Pictures From Media Predicts Event

Brian Solis has posted pictures from last night on Flickr. Check ’em out here.

Links to Last Night’s Event

Links are starting to flow in to items about last night’s great Media Predicts event. We’ll have much more stuff to post as the day progresses, but here’s a start:

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Updated: more blog posts rolling in:

Media Predicts 08 Tonight!

We’ve got our big event of the year tonight and it’s a doozie: Media Predicts 2008: What’s Hot and What’s Not in 2008.

Our panelists include:

  • Kara Swisher, Co-Executive Editor, D:All Things Digital Blog and Conference
  • Rob Hof, Silicon Valley Bureau Chief, BusinessWeek
  • Jim Goldman, Silicon Valley Bureau Chief, CNBC
  • Victoria Murphy Barret, Associate Editor, Forbes
  • Robert Scoble, Blogger and Technology Columnist for Fast Company
  • Jon Swartz, Technology Reporter, USA Today
  • Don Clark, Deputy SF Bureau Chief, Wall Street Journal
  • Ann Winblad, Partner, Hummer Winblad (moderator)

MC: Sam Whitmore, Sam Whitmore’s Media Survey

It will be at the Computer History Museum in Mountain View. It’s sold out, so if you don’t have a ticket, check back here for updates on the event!