PRSA & Commonwealth Club co-host “News 2.0: Predicting the Future of Media”

PRSA & Commonwealth Club of California Present: “News 2.0: Predicting the Future of Media”

Wednesday, August 19, 2009 | Doors open at 11:30 a.m.
Michael’s at Shoreline, Mountain View

REGISTER NOW!

Today, as traditional media struggle to assert their place in the new media conversation and maintain a position of influence, they’re seeking to reinvent their business and distribution models to keep pace with today’s “instant communication” channels. Will they succeed in maintaining relevance amongst the chaos of the new media revolution? And what will emerge as the new media model?

Join PRSA Silicon Valley and The Commonwealth Club of California for a discussion with leading visionaries from both sides of the media spectrum — traditional and new — to debate the future of the media industry.

Hear from a prominent line-up of speakers as they discuss who will impact, influence and own the news cycle in the coming years:

	John Raess, Bureau Chief Northern California, The Associated Press
	Lisa Stone, Co-Founder, BlogHer
	Jon Fine, “Media Centric” Columnist, BusinessWeek
	Louis Freedberg Director of California Watch
	Quentin Hardy, National Editor, Forbes Magazine
	Kevin A. Yen, Director of Strategic Partnerships, YouTube

Event will be moderated by…

Sam Whitmore, Founder of Sam Whitmore’s Media Survey / SWMS

Register today! Seating is limited.

COST: Admission is $65 for PRSA and Commonwealth Club members; $70 for partners (WIC, IABC, AMA, BMA, PRSA-SF, PRSA-EB); and $75 for non members. Student pricing: $35 for the first 15 students to register, non-member pricing for others.

LOCATION:
Michael’s at Shoreline
2960 N. Shoreline Blvd., Mountain View, CA 94043
Map

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Thank you to our Event Sponsors

Special thanks to PRSA Silicon Valley’s 2009 Annual Chapter Sponsors:

First PRSA Silicon Valley Networking Event of 2009 is Next Week!

PRSA Silicon Valley invites you to our first 2009 networking event at Blue Chalk in Palo Alto on Thursday, Feb. 26 from 6 – 8 p.m.

PRSA Silicon Valley’s networking events provide a good opportunity to connect with peers, clients and friends. And, as always, we include a forum for job seekers to learn about job opportunities and for employers to discuss job openings with active PR professionals.

All are invited and attire is work-casual. Come straight from the office and bring a co-worker or friend. We look forward to seeing you!

DETAILS
One free glass of wine or beer to the first 20 to arrive. Light refreshements included.
Date & Time: Thursday, February 26, 2009, 6 to 8 p.m.
Cost: $15 for PRSA Silicon Valley members, $20 for non-members
Location: Blue Chalk is located at 630 Ramona Street in Palo Alto across from City Hall.

Register Now!

Take Me Out to the Ballgame/Mixer!

PRSA Silicon Valley and IABC are co-sponsoring a night of networking and baseball at the San Jose Giants game, Thursday June 19.

Watch as the San Jose Giants (the San Francisco Giants’ farm team) knock down the Visalia Oaks from the Martinelli’s VIP deck, located on the third base line. A full BBQ meal from the famous Turkey Mike’s, two drinks (alcoholic or non), scorecard and full waitservice are included with your ticket. Come hungry – the portions are generous!

Thanks to the generous sponsorship of Business Wire, tickets are available at a discounted rate: PRSA and IABC members: $20; Non-members: $25

Family and friends are welcome! Kids under the age of four (4) get into the park for free, but food and drink are not included with this special event and must be purchased separately at the ball park.

A limited number of tickets are available, so purchase yours today! Here’s the link to the reg page!

Media Training on May 30: Social Media PR

PRSA Silicon Valley invites marketing and public relations professionals to attend a two-hour workshop, jam-packed with actionable information on how business communicators can use social media to advance their goals and objectives.

REGISTER NOW: http://www.acteva.com/booking.cfm?binid=1&bevaID=153305

PROGRAM HIGHLIGHTS:

First Half: Panel Discussion: Segmenting the Blogosphere

* The Social Media Club of Silicon Valley will help you identify key players in the blogosphere. They will offer case studies and proven tips on how to work with these influencers to generate positive, mainstream media coverage for your company or clients. Panel members include:
* Mike McGrath, VP of New Media, McGrath/Power (Moderator)
* Joel Postman, Founding Principal, Socialized PR
* Tony Obregon, Social Media Director, Cohn & Wolfe
* Valerie Combs, PR Director, BuzzLogic
* Brian Solis, Principal, FutureWorks
* David Alstrom, Vice President, Radian6

Second Half: Training in the Effective Use of Social Media

* Jon Greer will show you how to use blogs, wikis and social networks to plan and execute campaigns, evaluate results to measure success, and optimize your press center with RSS feeds.
* Jeff Braun will train you in the use of audio and visual social media as a business opportunity, also addressing crisis communications and reputation management, strategies and tactics used in real-world case studies.
* Additional content of value, tips and techniques, will be provided at this workshop as well; for example, how to optimize press releases for search engine optimization.

When: Friday, May 30, 2008 — 11:30 AM to 1:30 PM
Where: Microsoft
Price: $49 for PRSA Silicon Valley members ($69 non-members).
$59 for partners of the PRSA Silicon Valley (IABC, AMA, BMA, PRSA-SF, PRSA-EB)

District PRSA Conference Dovetails With Annual Portland Communicators Conference

This year’s PRSA North Pacific District conference will be held in conjunction with the annual Portland Communicators Conference, May 7-8 in (you guessed it) Portland, OR.

Conference description:

Joel Stein, a columnist for the Los Angeles Times and a regular contributor to TIME and VH1, will open this year’s conference with a humorous keynote on intergenerational differences — from Twittering to texting, nothing is sacred. For information on our other fabulous speakers, please click on the speaker menu to view their bio and link to their sites.

The closing keynote speaker is Ronald J. Alsop, a columnist at The Wall Street Journal and author of the books The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He also has served as editor of the Journal’s Marketplace page and works closely with leading research firms that measure corporate brands and reputations.

OCIABC and PRSA Portland have formed a partnership with the North Pacific District Chapter of PRSA to include communications professionals from Alaska, California, Idaho, Montana, Nevada, Oregon, Utah and Washington. The event will take place over two days — May 7-8 — at the Holiday Inn (soon to be Crowne Plaza Hotel) just across the river from picturesque downtown Portland.

The theme this year is “From Typewriter to iPhone: Being Heard by Multiple Generations.” Attendees will benefit from the latest insights on communicating with and working alongside people from different age groups.

Bonus: The regional conference of the Public Relations Student Society of America (PRSSA) will be held the day before the main conference kicks off. This is an excellent opportunity for networking and professional development for college juniors and seniors.

Registration here.

Steve Yoder’s Tips for PR People

Steve Yoder of The Wall Street Journal was the featured speaker last Friday at the PRSA Silicon Valley Media Training Workshop.

PRSA Silicon Valley board member Jon Greer blogged about Steve’s tips for PR people on his blog, Catching Flack:

1. Steve Yoder Explains How To Be A Good Wall Street Journal Source
2. Steve Yoder’s Top Nine Reasons Why Journalists Need PR People

Media Training Series Starts This Friday: Mastering the Media Interview

MASTERING THE MEDIA INTERVIEW
A MEDIA TRAINING WORKSHOP FOR EXECUTIVE SPOKESPEOPLE

Executive spokespeople can always use more practice and training for media interviews. This event gives busy executives access to an easy and informative mid-day training session where their media mettle will be put to the test in a two-hour, hands-on workshop led by some of the sharpest minds in the news business. LUNCH IS INCLUDED.

Speakers:

Steve Yoder, SF Bureau Chief, Wall Street Journal
Jeff Braun, Principal, Crucial Communications Group, Former broadcast journalist: CBS News
Jon Greer, Principal, Jon Greer Consulting, Former print journalist: SF Chronicle and SJ Mercury News

An Opportunity to Learn:

• Interview do’s and don’ts
• Handling the really tough questions
• Tips for effective phone, in-person and video interviews
• Transparency — or how much to reveal and when to stop talking
• How to prepare messages, drive the interview and stay on message
• Making yourself “quotable” without sounding scripted
• Building relationships and becoming a valued industry source
• What to do and say in a crisis situation
• What to do if you are misquoted or misrepresented

Location:
The Cooley Cafe, Cooley Godward Kronish LLP
3175 Hanover Street
Palo Alto, CA 94304

Click here to register

PRSA-SILICON VALLEY PRESENTS: “How Top Valley PR Pros Stay Cool Under Fire!”

PRSA-SILICON VALLEY PRESENTS: “How Top Valley PR Pros Stay Cool Under Fire!”

Leading communications professionals in Silicon Valley share war stories, best practices, tips and techniques for beginning and advanced crisis-communications programs.  Learn how to firefight, prepare executives, deal with tough questions or conflicting stories, manage your traditional and social media relationships, and ultimately recover from a crisis.

PANELISTS
•    Michael Buckley, partner – Brunswick Group (Moderator)
•    Bill Chandler, vice president of corporate communications – Gap
•    Lisa Gallegos, director of corporate communications – Franklin Templeton
•    Chuck Mulloy, senior manager, corporate and legal affairs – Intel
•    Brandee Barker, director of global communications – Facebook
•    James Larkin, director, of corporate PR – McKesson

WHEN
Friday, April 25, 12 p.m. – 1 p.m. (includes lunch)

AUDIENCE
Spokespeople, corporate PR/IR/Legal, PR agency professionals, corporate executives who oversee communications or serve as spokespeople.

LOCATION
Michael’s at Shoreline, 2960 N. Shoreline Blvd, Mountain View

TICKETS
PRSA member ticket price: $55 ($65 after 3/31)
Non-member ticket price: $65 ($75 after 3/31)
PRSA partner organization members: $60
Student ticket price: $35 for first 15 registrations, non-member pricing thereafter
SPONSOR TABLES ARE AVAILABLE – INVITE YOUR CORPORATE CLIENTS!

Click here to buy tickets! 

Press Release of Media Predicts Event Up on Marketwire

Thanks to our friends at Marketwire, here’s a press release distributed today about the Media Predicts event.

Podtech Videos from Media Predicts 2008 Event

Here’s the video that Podtech.net shot of our event:

1. The main media panel:

2. The Q&A: